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Panerai | Luminor Dem
Art Direction, UI Design
CastellanoAD collaborated with Panerai on a newsletter campaign to showcase the brand's 10-day power reserve feature and iconic craftsmanship.
The campaign highlighted the elegance and technology of the Panerai Luminor models, focusing on the Calibre P.2003 movement.
Designed to reflect Panerai's DNA, the visuals reinforced the brand's luxury image.
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