Persol | Meet the New Generation Campaign

The 2016 Meet the New Generation campaign introduced a fresh line of Persol eyewear, blending modern design with classic craftsmanship. 

The visuals captured the essence of young, emerging creatives who embody the concept of authenticity and timeless style. The campaign conveyed sophistication with a contemporary twist, appealing to a new audience while honoring Persol's heritage. 

CastellanoAD contributed to this project by managing the art direction, supervising the ambient shots of the eyewear, and designing the graphics for the campaign.